There is something exciting about industrial buildings. The space, location, people that hang out there. Barbour & Parlour is a great example of this industrial chic street style. The old East end warehouse building proudly flanks the corner of a Shoreditch street. It evokes something that is uber cool but with such a sense of purpose. Why would you not house a cinema, green grocer, coffee bar hangout, barbers and beauty parlour all in one space? It's a clever and very cool one stop shop. Get your hair and nails done, have a coffee with a girlfriend and then head to the basement to catch the latest flick.
Fashion is also embracing this industrial trend. Styling shoots in empty lidos, derelict public conveniences and open spaces. The 90's heralded dancing in a warehouse or an empty aircraft hanger. 2016 is emulating a similar feeling. How polished do you want it to be? Is grunge cool? Should we be thinking outside the box and finding locations that bring a space to life, giving it a second chance, a sense of purpose again? In Merchant Archive's S/S photo shoot the beautifully designed and coutured garments speak for themselves. The location is the canvas for the art.
Barber and Parlour, Shoreditch, East London www.barberandparlour.com
Merchant Archive S/S collection in store, Net a Porter and Selfridges. www.merchantarchive.com